The largely known and commonly considered obscene gesture of middle finger is one of the main and most represented monuments of Milan.
Created by the contemporary artist Maurizio Cattelan, it is settled right in the middle of Piazza degli Affari, headquarter of Italian finance and economy.
Its name, L.O.V.E., is an acronym that stands for the Italian words “Libertà, Odio, Vendetta, Eternità”, “Freedom, Hate, Vendetta, Eternity”.
The famous sculpture represents a hand caught during the fascist gesture for greetings, but with all the fingers cut expect for the middle one.
The message communicated with the name, the sculpture, and the place it was installed on, is a strong opposition against fascism, repression and the leading role of the economic system.
On 2013, during the famous Fashion Week, the sculpture was covered with a green glove by Greenpeace activists, protesting to ask the world of fashion to be more respectful with environmental issues.
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