OFF-ROAD Dakar and Design

A new lab where Henge design merged with journalism and sport. In the breathtaking setting of Cortina d’Ampezzo, Henge has taken part in an exclusive event, an authentic and new workshop created to celebrate and unite journalism, sport and the best of design and art. Off-Road Dakar & Design, the event created and promoted by Genius People Magazine in collaboration with Henge and L’Ambiente was hosted by L’Ambiente in their stunning showroom in Cortina d’Ampezzo. The perfect occasion to celebrate the unconventional relationship between journalism, sport, and the excellence of design in an eclectic lab.

The new DesertX was presented live at the event in collaboration with Ducati. Noteworthy was also the awaited intervention of Andrea Ferraresi, head of the style team at Ducati, who lead the creation of this new motorbike. Guests around the table: with the role of moderator, Paolo Ianieri, journalist and special correspondent of La Gazzetta dello Sport; Henge CEO Paolo Tormena; Edi Orioli, four-time winner of the Paris-Dakar; Franco Picco, winner of the Faraoni rally and 26-time partecipant of the Paris-Dakar; sport photographer and Nikon Brand Ambassador Gigi Soldano and finally Gianpietro Ghedina, mayor of Cortina d’Ampezzo. A team of chefs delighted the crowd with a variety of delicious tastings, guided by Graziano Prest and Fabio Pompani, who recently returned from their last experience at Casa Italia for the Tokyo 2022 Olympics, and Massimo Alverà, pastry chef and owner of the historical pastry shop “Alverà” in Cortina d’Ampezzo. The cherry on the cake was the worldwide preview of the Sisma Table by Massimo Castagna. The exhibitions of the event are provided by Henge S.r.l and Gruppo L’ambiente S.r.l. The showroom of the leader company in the world of Made in Italy high-end design, located in the heart of the Dolomites, has become the ideal stage to host the exceptional key players of the night and welcome the audience.

The perfect occasion to celebrate the unconventional relationship between journalism, sport, and the excellence of design in an eclectic lab.

Special guests of the event: Paolo Tormena, Henge’s CEO; in the role of moderator, Paolo Ianieri, journalist and special correspondent of La Gazzetta dello Sport; Edi Orioli, four-time winner of the Paris-Dakar; Franco Picco, winner of the Faraoni rally who recently returned from the world’s most famous raid rally; sport photographer and Nikon Brand Ambassador Gigi Soldano and finally Gianpietro Ghedina, mayor of Cortina d’Ampezzo.