Italian Aperitivo is maybe one of the most known and exported traditions of the country: way more than a simple pre-dinner meal, it is a well-defined social moment that changed a lot through...
Wine was used for medical purposes to stimulate hunger before meals by Hippocrates, who added herbs to make the medicine taste better.
After Hippocrates, that drink was modified several times until, in Turin, at the end of 18th century, it was given a special recipe and named Vermouth.
It was only at the beginning of 20th century, in Milan, that the Aperitivo changed into a strong and cultural tradition, a social moment of sharing and fun, with the same great importance of a main...
To the wine list was added a cocktail list that grew longer and longer through the years, and glasses started to be accompanied with food, starters and even main courses when the trend began to...

History of the Aperitivo

Italian Aperitivo is maybe one of the most known and exported traditions of the country: way more than a simple pre-dinner meal, it is a well-defined social moment that changed a lot through centuries.

Wine was used for medical purposes to stimulate hunger before meals by Hippocrates, who added herbs to make the medicine taste better.

From that moment on, that drink was modified several times until, in Turin, at the end of 18th century, it was given a special recipe and named Vermouth.

It was only at the beginning of 20th century, in Milan, that the Aperitivo changed into a strong and cultural tradition, a social moment of sharing and fun, with the same great importance of a main meal in Italy, and sometimes even more.

To the wine list was added a cocktail list that grew longer and longer through the years, and glasses started to be accompanied with food, starters and even main courses when the trend began to switch again in Milan towards another convivial moment, called Apericena.

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